
Our CEO Erik was interviewed a while back about the advantages of SMS-services and how they can be used in marketing.
The four most important advantages with SMS in marketing, he says, is:
1. The Speed.
“It requires no long production times. If you have something in stock you want to sell or if you need to reach out with anything else you can launch a campaign with 30 minutes notice. It is extremely fast.”
2. The Customers.
“We know exactly what current customers or customer groups to reach, making both distribution costs lower and lower risk.”
3. Follow-up.
“Afterwards you can make a very detailed follow-up. You can see in detail what customers you reached and who responded.”
4. The Effect.
“Mobile marketing today offers higher efficiency than most other potential channels of communication and thus a high ROI, Return on investment, on the campaigns.”
Read the whole article here (in Swedish)